Ambitio

Keep the Talent.

Keep the Talent.

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With Ambitio you can keep your workforce strong during challenging times.

Problem Statement

Employees at various positions and from various industries loose their jobs due to recession, economic downturns and cost-cutting measures. Mass lay offs impact consumer spending and result in reduced tax revenue, which impacts the businesses. Also, hiring and training new employees is more expensive.

Possible Solutions

Retraining and redeploying workforce could potentially save them jobs, and allow company to keep talents during economically challenging times. Flexibility and adaptation to changing technology or circumstances seems to be the key.

Stakeholders

The primary stakeholders are businesses hiring employees and managing their workforce to keep the business going well, but also the employees themselves trying to keep their employment to secure their finances.

Number of Job Cuts in different Industries

Technology

149.3K

Consumer Discretionary

108.7K

Financials

49.8K

Industrials

48.6K

Communications

43.6K

Note: Data comprises layoffs announced with number of jobs or share of workforce cut from Oct. 1/2022 to March 20/2023at 12pm.

Source: Data compiled by Bloomberg

Healthcare

26.2K

Qualitative Research Findings

Employers, Leaders, Managers engaged in workforce management

Most participants decided for conducting layoffs because of fear of recession, or they put new projects on hold so some employees don’t have work for some time
Most participants felt negative about conducting layoffs as it impacts their reputation, restricts development, reduces experienced workforce, etc.
Most participants didn’t believe they can avoid layoffs as they felt they didn’t have a choice
Most participants have not considered other strategies for cutting costs on salaries (e.g. reducing benefits, reducing working hours, work sharing, etc.) to avoid redundancies
Most participants have not considered redeploying employees (moving employee from one role to another) to avoid redundancies
Most participants have not re-assesed their talents before made them redundant

Personas

Personas are fictional characters, which represent the different user types that might use Ambitio. They help to understand user needs, experiences, behaviours and goals.

Joe Baumann

“Making decisions about reducing workforce is always difficult.”

Education
MBA

Location
Essex, UK

Age
51

Occupation
Entrepreneur

Design Requirement

The design requirement is to design a digital product for employers to manage their workforce and support them with managing their talents through AI-powered features. The product should act in their best interest to keep their workforce strong and adaptable in order to maintain a healthy business.

Situation

Currently marketing projects are put on hold, due to budget freeze on marketing spendings, which results in Brand Manager job being put at risk of redundancy.

Solution

A Brand Designer has some skills that match UI Designer’s job. If a UI Designer is full of tasks, then a Brand Designer could help him with some tasks while his brand project is put on hold.

Feature 1

Aim

Design a Dashboard with AI-powered notifications or recommendations based on employees activity (e.g. though integration with Jira).

Features

Dashboard: A summary view of workforce redeployments, redeployment recommendations and take off to redeployment journey.

Justification

Resonates with users seeking a way to manage their workforce and the volume of work they complete, so every employee can be deployed to its fullest potential, which reduces the risk of redundancy.