CarX

Buy & Fix Your Car with AI repair.

During the pandemic many automotive retailers had to close their physical stores due to safety restrictions, which resulted in an on-line retail growing rapidly fast.

Problem Statement

During the pandemic many automotive retailers had to close their physical stores due to safety restrictions, which resulted in an on-line retail growing rapidly fast.

Possible Solutions

While working at Pendragon my job was to transform, update and improve the existing website and provide new features and functionalities.

Personas

Personas are fictional characters, which represent the different user types that might use CarX. They help to understand user needs, experiences, behaviours and goals.

Adam Bradford

“I’m amazed by the way technology emerged with an Automotive world. It feels great experiencing this revolution.”

Education
BA (Hons) Business

Location
Manchester, UK

Age
32

Occupation
Sales Executive

My goal is to gain more recognition at work so that I can present and develop my ideas to the whole company. I want to grow as a Brand Designer and achieve more every year.
I feel I can’t push my ideas forward as I’m being blocked by the workflow of my team. I don’t have enough communication about my ideas with members of other teams, other leaders or stakeholders, which stops me from growing at my workplace. I feel like it could be because I’m a Junior Designer and have less importance.
I need my ideas to be heard, sometimes outside my team. I want to get a wider view on my ideas, or get feedback from people with a different skillset and perspective.
My motivation is my passion for visual, brand design. I’m also passionate about online marketing and its’ potential these days. I think it’s very big and still grows, which gives fantastic opportunities for creative ideas.